Inside the Start-Ups Getting Rich on Millennial Insecurities

On the front lines of the battle for supremacy being waged by Roman and Hims and other brands that want to cure your everything.

BY AMOS BARSHAD FEB 14, 2019

Above a slice of midtown Manhattan full of proudly stubborn vestiges of a scruffier, older New York—wholesale perfumeries, a hodgepodge of shops selling bedazzled ball caps—sits the headquarters of a start-up company called Roman and its parent company, Ro. A swarm of people sprawl and huddle throughout the dinged-up open floor plan. Whiteboards are filled to the edges with urgent scribblings: “Relieve stress.” “Let’s take care.” A bubbly publicist finds me and—while unabashedly and repeatedly using the expression “start-up life!”—redirects me to a teeny corner conference room. The vibe, clearly, is less magazine-photo-shoot-ready curation and more Dude, we’re growing so fast. A flex of a different sort, but a flex nonetheless.

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My son-Amos Barshad’s book No One Man Should Have All That Power: How Rasputins Manipulate the World will be released in April, 2019. You can pre-order the book here.

The Juul Is Too Cool

Kids will keep Juuling until we make vaping as uncool as smoking. Is the Juul craze almost over? Probably not!

By Amos Barshad

When Brennan McDermott was an underclassman at Simsbury High in Connecticut, he found himself in a timeless situation, familiar to watchers of horny 1980s comedies and after-school specials alike. “A couple of my buddies were like, ‘Hey, let’s go to the bathroom,’” said Mr. McDermott, now Simsbury’s senior class president. “I was like, ‘Whoa, what’s going on here?!’ I got kind of uncomfortable with it. They were all passing it around. I didn’t take it.”

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Ronen Bergman Has Watched Israeli Intelligence Abuse Its License to Kill

A Q&A with the author of Rise and Kill First: The Secret History of Israel’s Targeted Assassinations about working in the line of fire and whether the Mossad is justified in doing its best James Bond impression.

https://www.gq.com/story/ronen-bergman-interview-the-mossad-and-rise-and-kill-first